Leadership is one of the most difficult responsibilities a person can assume, and it is necessary to have organizational support in place to aid in the navigation of these complex, nuanced waters.
Enter: ESSENTIALS LEADERSHIP SERIES (ELS)
This series of live webinars for leaders covers all of the topic areas a leader could need to feel supported and successful: psychological safety, managing virtual teams, setting expectations, belonging, communication and evaluating performance, among others. Each webinar is linked to a custom company-specific leadership competency.
Leaders throughout the company are given the opportunity to participate in these live, elective webinars to strengthen their awareness and sharpen their leadership skills.
Click play on the video below to view a clip from "Basics of Belonging," a webinar which illustrates for leaders the importance of a focus on the concept of belonging prior to day 1 of employment.
Each webinar provides an opportunity for engagement every 5 minutes via thought exercise, chat, poll or Q&A. This solidifies learning and keeps the attention of participants.
WEBINAR ADVERTISEMENT
Elective (read: 100% optional) training opportunities are often overlooked, resulting in poor registration and turn-out. For this reason, I developed an elaborate advertising cadence of target marketing, email marketing and daily reminders that resulted in record-setting participation.
View an example of an email advertisement below.
WEBINAR DESIGN
I rely primarily on graphics to illustrate complex concepts, with sporadic text to emphasize key points. Animations are used to move text and imagery on and off screen to add visual interest and create space for new concepts.
Click on the slides below to see example slides from 4 unique ELS webinars.
- Outlining the changing priorities of the shifting generational breakdown in the workforce over time in "Cultivating Culture"
Providing examples of defense mechanisms we use in receiving commentary of a constructive nature in “Embracing Feedback”
Introducing the 4 crucial steps to building an interdisciplinary communication plan in “Elevating Communication”
Speaking to the importance of navigating one’s personal purpose and how it connects to the mission of one’s company in “Magnifying Morale”
WEBINAR
EVALUATION
Results from required knowledge checks and course evaluations are used to gauge participant satisfaction and determine the degree to which learning objectives have been achieved.
Open text evaluation feedback is used to improve future webinars.
GALLERY
Learning is its own reward, but the incentivizing and gamification of learning is an even bigger one. Leaders are recognized company-wide for their participation in 3, 5 and 10 webinars and are awarded a certificate for their file.
An unexpected email from a Regional CEO who was pleased to hear positive feedback from regular attendees of ELS webinars
Polls are a fun way to promote participation in synchronous, remote training experiences. Here, our leaders identify the audience to which they will communicate in the webinar “Setting (and resetting) Expectations”.
Feedback provided in the open text field in the webinar evaluation for “Congrats On Your Promotion! NOW WHAT?”
A testimonial provided by a leader who made it his personal mission to attend each and every ELS webinar offered
One of the signatures of my design aesthetic is customized icons. Instead of using stock imagery, I create minimalistic, sleek icons that convey the message without distraction and promote solidification of knowledge for more visual learners.
Here, I use icons to introduce the 4 themes of team accountability in the webinar “Fundamentals of Accountability”.
ELS has received high acclaim across the company, but nothing made me happier than commendation from the company’s CEO.
I take the initial step of training development, Analysis, extremely seriously. In my initial Analysis phase for ELS, I conducted individual interviews and visited several facilities nation-wide. Based on the gaps identified in regard to leadership knowledge, skills and abilities, ELS was born.
Above, you will find results from an Analysis with Call Center leadership, which makes up 1/2 of our sales team.
Praise for a custom program designed to help leaders improve their virtual presence with their teams through blended training approaches